I love having my finger on the pulse on all things food related, particularly food trends. The food industry is such a fickle business – fad diets come and go as quickly as the next and people are always ready to jump on the next food bandwagon.
So what’s in store for 2014? Food Dive recently posted this article (here) about upcoming food trends for next year:
New grocery delivery options
Amazon has recently launched its online food delivery service. As well as this Internet giant, other retailers are also branching out into this sector, realising the potential for moneymaking by targeting time-poor and hungry consumers. Wal-Mart has also followed trend, and it is expected many other retailers will do the same.
Innovative breakfast options
Kellogg this year launched a host of instant breakfast options (cronuts and waffle tacos anyone?) It is anticipated many other food manufacturers will want in on this, so it will be interesting to see what other products are offered up in 2014.
New packaging for soups
Cans and tins are out, pouches and cartons are in. Not only does this make travelling with these food items easier, it makes the clean up a whole lot better too.
Cola loses its appeal
Consumers are finally catching on that soda is bad for you – and sales of cola in particular has been on the decline for some time. Coca-Cola and PepsiCo have been experimenting with other beverages, such as herbal Thai beverages and hot ginger ale cans.
The evils of sugar and artificial sweeteners, such as aspartame, are continuing to penetrate the general populace. Stevia, monk fruit and coconut palm sugar have made an appearance on the scene, leaving room for other varieties.
Bugs as food
A number of food companies have jumped on this bandwagon, including a protein bar made from crickets, as well as a range of snacks and candy made from bugs.
Removing the word ‘Natural’ from labels
Consumers increasingly find labels confusing. On top of this, there is no uniform definition of the term ‘natural’. This term has proved problematic to many food companies of late, sparking law suits and FDA interference. Less use of these terms is expected to take hold in 2014.