Stick thin is just not in. Period. There was a time (unfortunately) where the beanpole female body form was aspired to and desired. The model look (read – gaunt and anorexic) was all the rage and wild stories abounded of girls eating newspaper instead of food to fill their stomachs without gaining weight. Absurd, I know (not to mention highly disordered and distorted).
If you follow trends in this industry like I do, you will have noticed a shift. This shift has seen the ‘ideal’ female body image morph from being stick thin to sporty and athletic. Toned is now how most women want to look. No one wants ‘tuckshop’ arms and no one wants a muffin top. Trailblazing fitness brands have caught on to this trend and have monopolised perfectly on it. Lorna Jane, for example, has focused its “Move, Nourish, Believe” campaign solely on fitness and a strong female body. Its inspirational pictures encourage women to embrace their bodies, love their curves and flaunt their muscles.
Walking the streets of New York, one of the fashion meccas of the world, I can’t help but notice the bevvy of toned beauties around. Sure, there are still stick thin girls but these tend to be the girls who are naturally like that, not those who strive and starve themselves to look like this. Women are spending more and more time in the weights section of the gym, no longer feeling intimidated by their male counterparts.
Nothing beats the look of toned arms and shaped legs on a woman. As mentioned in previous blogs, resistance training, not cardio, will help you achieve this toned look. Lifting weights will not make you bulk up.
Next time you are flicking through a fashion magazine and are confronted with thousands of images of gaunt women, remember this – strong is the new skinny. A strong body is a healthy, glowing one. Go and hit those weights today and live this healthy mantra.